Unrecognised the newsletter

The founders investors didn’t recognise. And what the evidence said.

Every issue reads one deal: what the room recognised, and what the evidence showed. M&A, valuation and due diligence are the evidence. Resemblance is what the room funds.

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Published on LinkedIn · 1,441 subscribers as of October 2026
How every issue reads
What the room recognised.

The pedigree, the pitch, the founder who looked like the last winner.

What the evidence showed.

The diligence finding, the valuation, the record.

One task for your week.

Something you can check in your own deal flow before Friday.

From the archive

Two reads to start with. Both are on the public record.

Each one sets what the market believed against what the numbers said.

The rules I write by

One deal per issue. Never a living founder in the dock.

The room

What it recognised.

The signals investors, buyers and boards reacted to.

The evidence

What it showed.

Due diligence, valuation and the public record, read the way I read them at the deal table.

Your week

One task.

A check you can run on your own pipeline this week.

Cases come from the public record, adjudicated matters, or my own engagements anonymised beyond recognition, with every client’s confidentiality respected.

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Read the next one. It is free on LinkedIn.

You fund what you recognise. Unrecognised is where I show you what you missed.

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